The brief

The Daily Pins is a Vienna-based brand making enamel pins with character. They needed two things: a film that tells who they are, and a steady stream of content for their website and social channels. Like most growing brands, the business doesn’t pause for content creation, so the production had to fit around everyday work, not the other way around.

The approach

The goal was simple: cover as much as possible, in as little time as possible. Every shot had to work twice, horizontally for the website and the brand film, and vertically for social media. With that in mind, many shots were planned to be reused across different formats and outcomes, so nothing was filmed for just one purpose.

The key is preparation.

What the brand got

• One brand film, built around an interview with the founder

• 16 ready-to-post social clips

• Enough content for the website and social media for many weeks, if not months

• A content library of fully colour-graded clips, ready to use for future posts, campaigns and projects

• A consistent, professional look across every video, so the brand looks the same wherever people find it

What it took

A call to plan the interview and the rest of the process. Half a day of filming. That’s it.

The founder showed up, talked about what he loves doing, and went back to work.

Why it matters

Most brands know that fresh content for social media and their website matters. What’s missing is the time to create it. That’s exactly what this approach is built for: one well-prepared shoot, and the brand gets a film that represents it properly, plus a content pipeline that keeps running long after the shoot is over.

Want the same for your brand?